Hello there 🙂
By now you've probably guessed that we test a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skin care, we're into all things new, exciting, and worthy of things on eyebrows. However, due to the number of products we come in contact with, we've also grown to be the most picky beauty consumer. Within seconds we can tell if a new hair oil is too heavy and we are quick to ignore a serum that gives disappointing results.
The good news? We're far more impressed than unimpressed after trying a new product, and usually we can't wait to get the word out to all of our beauty junkies (aka you!). Because of this, we decided that flooding our latest favorite products should become a monthly ritual. Every 30 days or so, you can expect a full report listing the highlighters, hair sticks, and overnight skincare savers that we're quickly falling for.
For the most part, we'll be looking at Buzzworthy product launches (since these usually make up most of the action on our product-filled desks), but we're not going to turn down any new products for ourselves either. Sometimes our best discoveries are in a friend's vanity or someone else's face at the bar (true pre-quarantine story). Ahead of us are the best beauty products we tried in February! Grab your game face and your wallet. You will need both.
I'm not going to spend a lot of time talking about my custom pre-shampoo hair mask ($ 38) from Prose as Courtney and I have done quite a bit of it here already, but please know that my love for this one Stuff seems to go deeper and deeper every time I use it. Oh, and the benefits (soft, non-tangential, super-shiny strands) seem to get more and more noticeable with each use. (S. I'm mega-obsessed with my new brand hairbrush too!) It's been a minute since I've had a craving for Mattes, but leave it up to Halsey and their ultra-cool, multi-dimensional new makeup line About-Face to get me back on board. There are so many standout features within the brand, but I'm particularly excited about the launch of the new Valentine's Day right now. I repeated this pink. I've never been an eyeshadow girl before so I usually lose the glamor and excitement of huge, super-expensive palettes. (Why spend $ 50 or more on something that has only two colors that I'll actually use?) I prefer easy-to-use, strategically designed quads or compacts with easy-to-use complementary colors. This one from Almay is my newest favorite, and I love how each compact is made specifically for a specific eye color with five different shades. (They're even numbered so you know exactly where to put them!) Of course, anyone can use one of the palettes, but I like how this complements my blue eyes like a dream! Plus, you can't beat this price! I had heard amazing things about this hyaluronic acid serum and I just want to say … it definitely lives up to the hype. I'm already obsessed with Dr. Devgan's Platinum Lip Plump because it's extraordinarily effective (she's a world famous plastic surgeon so I shouldn't be surprised!) But this stuff is the next level. It gives your complexion an instant glass skin finish. In addition to the main ingredient, mixed molecular weight hyaluronic acid, it contains a variety of skin lightening and moisturizing ingredients such as vitamin B5 and vitamin B3. It's an investment, but you definitely won't regret it. I love everything Kosas related, and the brand's newest kid on the block is just as magical as the rest of its all-star cast. Full Disclosure: I've used the same two or three setting powder formulas since high school. I like what I like and so many powders just fail for me. Either they're too chalky and opaque (who wants a dusty looking face ?!), or they're too pigmented and change the look of my foundation, blush, bronzer … you got the idea. I want something completely seamless that gives my skin a flawless, filtered-out finish. Oh, and most importantly, it has to keep my damn makeup in place all day. Cloud Set fits with flying colors. Not only do I love how extensive the color spectrum is (which is seriously lacking in so many popular powder formulas), but it also contains really great ingredients that you can feel great about wrapping your skin in. Think bamboo stem extract, passion fruit leaf extract, and Chinese peony, all of which help minimize the look of pores, fine lines, and excess oil without compromising your natural glow. I know drugstore foundations might not be as sexy as other prestige options, but the majority are just as good as (or better than) formulas that are five times their price. The newest? This buildable number with medium to full coverage from Catrice. The coverage is really amazing, it helps lock in hydration while still looking silky (not shiny). If you blindfolded me I would think it was a high end product based on the results and the feel on your skin. It's a must in my book! Do I ever end this monthly round-up without a lip enhancing product? It's probably my favorite category of beauty products, and I've been concentrating on this power couple from Buxom lately. The scrub is great (just rub it in circles around your lips and then wipe off the excess, then brush over the pretty pink shade that comes with it). You have baby-soft lips that look pillow-like, plump and slightly speckled with the color "your lips but better". I have complicated feelings about the term lip oil (justice for lip gloss!), But I still love this new one from the newly launched Black Opal. It's so soft, it's not too sticky, and I can apply it to completely dry lips without worrying about it catching on skin spots. It's the perfect lip product when you just want to be a little bit extra. If fakes are your thing, you must know this! They are essentially spring-loaded metal tweezers that allow you to easily grip your striped lashes and apply them to your lids with ease. Stop fiddling with the tiny eyelashes between your fingers like you're working with paws and not fully functional and capable phalanges. I don't always wear matte lip color, but when I do I want it to feel like this one from Halsey's new line of makeup, About-Face. It wears almost like a lip stain because it is completely weightless, but dries to a soft mat and the color payoff is absolutely unreal. It's a perfect option to wear under a face mask. I love this sunscreen so much! The consistency feels like one of those old school silicone makeup foundations (a tactile experience I just love), but it doesn't pill or compete with my other skin care products. It spreads so easily on the skin and creates the most beautiful velvet base for make-up, but also looks wearable on its own. I am deeply obsessed with keeping it on my desk so I will remember to apply it and protect my skin from the rays shining through the window in my work area. After a year in my three-room apartment, I'll try everything that reminds me of vacation. The latest on this list is the Kopari Beauty Paradise Pout Kit ($ 30). The sheen of coconut, pineapple and watermelon is not only super moisturizing and wonderful to apply to my dry winter lips, but also subtly reminds of drinking a piña colada on a beautiful day at the beach. A multisensory victory for sure. As a web-based nail polish fanatic, it should come as no surprise that I'm obsessed with Olive and Juni's newest drop, the Spring 2021 collection. The aptly named Wish You Were Here set contains six perfect sunglasses that I'll be wearing while rotating for the time being. Plus, the Nail Paradise sticker set is perhaps the cutest ever! My skin has been slightly irritated lately so I've done my best to give it a gentle DC in the form of two Wishful serums. After washing off with a gentle detergent, I spend five to 10 minutes with a gua sha tool made from rose quartz and the Get Even Rose Face Oil. This ensures a non-sticky hydration in bed. It also helped reduce the appearance of hyperpigmentation on my forehead. In the morning and afternoon, I reach for Thirst Trap Juice Hyaluronic Acid & Peptide Hydrating Facial Serum ($ 47). This new moisturizing and plump serum is absolutely clean and great for erasing dry skin. That reminds me: time to apply again! After my 10 year old blow dryer finally bit the dust, I decided it was time to try something a little more modern. Although I prefer to air dry when possible, the Tineco Moda One hair dryer has completely changed my relationship with heat styling. This powerful yet small tool has technology that senses the moisture in the hair and automatically adjusts the heat and airflow. This way, the hair is never exposed to unnecessary heat damage, resulting in healthier strands and a faster drying time overall. My thick but fine hair has never looked better or easier to style. If only I could get a haircut! I recently ran out of scent and didn't have to spend a lot on something new. Zara's Santal Glow costs less than $ 20 and literally smells like heaven. If you're a fan of Le Labos Santal 33 (because, come on, who isn't?) Then you have to give it a try. It immediately puts me in a good mood. I'm telling you, so I'm not a brush person. I always prefer to use my hands or a beauty blender to apply products, but this brush makes me think differently. The bristles are tightly packed and very, very soft, and blend seamlessly with products (especially The Minimalist Perfecting Complexion Foundation and Concealer Stick, $ 38!). This product brought my wavy hair to life with so much bounce and definition – no frizzy hair in sight! It's packed with Brazilian fruit pequi and castor oil and smells heavenly. I used it when I get out of the shower and my hair is still pretty damp by applying a nice sized ball of the material from medium length to the ends and crumpling it in sections. I used to stick to mousse and gel to achieve a curly wave situation, but since this lovely product doesn't leave my ends with the overly styled crunch that hair gel tends to do, I don't look back. How stunning is this headband? While not necessarily a beauty product, I think it's still in the same range, I have to call it out because it's the most stylish thing I've ever nailed my bangs with while doing my skin care and makeup . Of course, fashion fans love a great moment with hair accessories, so I'm sure it will flow into my outfit rotation too. While this is obviously expensive for a lip balm, I think Augustinus Bader products are worth it. This lip balm isn't crazy moisturizing, but I'm okay with it because I have others who are. I love using this at night because it's non-sticky and perfect for covering under lip color. I can imagine that I'll be here this spring and summer. Plus, the packaging is oh so luxurious. I've tried almost every lash and brow growth product under the sun, but these are two of the best ever. My lashes have been looking very sparse lately, but I have seen new growth quickly and my brows have been full and luscious since using the brow serum. The key is to use it consistently. (I almost never skip a day.) I love everything Shani Darden does, so I was really excited to get my hands on this eye cream. I'm not exaggerating when I tell you it's perfect. It deals with all the problems that are important to me in an eye cream (wrinkles, loss of elasticity and dark circles). It also works wonderfully under makeup, which is a big bonus as I usually have to wear different eye creams day and night. It's no secret that I am constantly taking beauty recommendations from my colleagues. (They are professional testers, after all!). When I first heard about this plump lip gloss from our co-founder and chief content officer Hillary Kerr, when she raved about it in her Instagram stories, I made up my mind to give it a try. And wow, that shine is good – like really good. It fills up without the stinging, is super moisturizing, and gives you that coveted, shiny pout of a '00s pop star. TL; DR: You need that. While I don't usually suffer from excessively dry lips, this winter has been extremely brutal. I've found my lips peeling off a lot more than normal, so I was intrigued to try some lip care kits. Of the few that I tried in February, Cle Cosmetics' kit was by far my favorite. I love that it comes in a set of 3, a lip scrub, lip oil and shine. A day after applying the scrub, I noticed that I had a lot fewer cracks. After a week on the oil, my lips felt new again. I would definitely recommend this trio to anyone whose lips didn't have it. I've always thrown in the towel when it comes to dealing with bags under the eyes. I could pretend TikTok said they were cool, but to be honest, I've never found an under eye concealer that I liked or an eye mask that didn't recall my eczema until I did Borboleta's Cool Down Eye tested masks. I left them in the fridge a little too long. (I recommend only cooling them for 20 to 30 minutes. Otherwise the consistency will be a little too sticky.) After applying, however, I promise you will look alive again. After peeling them off I felt like they were more effective at invigorating my skin than a cup of coffee – which says a lot, fam. So I've been using natural deodorants for over a year, but more recently and more on the TMI scale I've found that even with natural deodorants, my eczema would flare up for a few days. So I decided to try Curie's Clay Detox Mask on armpits and was very impressed. It's pretty simple: you apply the product, let it dry, and then wash it off. I found that my eczema was flaring up and I didn't feel like my lymph nodes were blocked. For anyone looking to switch to natural deodorant or need to air things out, I would recommend giving this mask a try. I have to admit that powder face masks scared me a little before I met Golde & # 39; s Clean Greens superfood face mask. When it comes to skin care, I have a pretty straightforward routine and I don't do too many masks unless I break out a lot or my skin looks dull. The first time I tried Goldes Mask was after my period and my pimples were blooming. I left the mask on for 20 minutes and washed it off, still doubtful about that green powder. When I woke up in the morning, the redness of my pimples had subsided and my skin looked lighter overall. I've been enthusiastic about this mask ever since and it will definitely be a mainstay in my skin care routine. I always try new hair products, but my newest favorite is Ouais Curl Crème. I love this product because its consistency feels thick like a conditioner, but when applied it doesn't weigh down the curls and allows any product to get frizzy without a fuss. I'm always down to test a new mascara. When I heard that Kevyn Aucoin was releasing its new Indecent Mascara, I had to try it out. For me, the first clue about a good mascara formula is if it causes eye irritation, and I'm happy to announce that this mascara didn't. As for the design of the brush, I personally loved that it was a triangle. It made applying it to the base of the lashes a lot easier for me. As for definition, it does a great job of making each lash more pronounced and voluminous. And it holds up well after a day of errands or work from home. My only two concerns about this mascara are that it is a little thicker than I would like and the lashes are a little too dark and thick for my personal preference, but overall it's a great mascara and I would definitely be able to Recommend it to anyone who loves a bolder eyelash. Korean beauty brand Laneige's water sleep mask has been in my rotation for years, so it's a bit shocking (and frankly worrisome) that I'm trying out the brand's night treatment specifically for the lips. I used it a few nights in the week before bed and woke up with the softest lips ever. I imagine it would be wonderful as an everyday lip balm too, but honestly I haven't found myself needing extra moisture on my lips all day long. Do you want more new beauty recs? Here are 33 new beauty products that impressed us in January.