Hello there 🙂
The highly anticipated Studio Collection by H & M only appears twice a year. If you know how good they are, you will be happy. The S / S 20 collection went online today and is a feast for the eyes. It is filled with colorful, trend-oriented pieces that will significantly upgrade your spring wardrobe in one fell swoop. And although prices can be higher than H & M's usual offerings, the quality of the pieces is pretty high. This time, a number of perfect spring trends are represented (i.e. short-cut blazers, pink, voluminous dresses, frills, baseball caps, bermudas and more …). So be prepared to fill your shopping cart to the brim.
The new collection (whose beach and swimwear is due to be released on May 28th) was inspired by the Swedish island of Gotland, whose muse is a "carefree surf girl". We had the opportunity to inform H & Ms creative advisor Ann-Sofie Johansson about the collection, and we wanted to know why the studio collections are so popular (they're always sold out) and of course which pieces they'd likely sell out first. What is the draw for the semi-annual collections? Johansson said: "I think our H&M Studio collections have rightly earned a reputation for offering affordable, fashion-conscious styles that really fit our well-informed customer base. Every season we value high quality pieces that do well are designed and versatile, so you know that you can always buy excellent tailoring, a great dress, a pair of cool shoes … and you know that every design has a little detail that makes it think and special leaves. "
As for the piece that she predicts will be an out of control hit, she said to us: "It is always difficult to predict because the collection is so diverse and all sorts of women with individual attitudes for the personal Style appeals, we don't dictate H & M Studio is about wearing things in your own way. But I love the airy parachute dresses in this bright blue spring collection and also the neon colors, and I think they'll be very popular. They're so easy to wear – you can put them over a turtleneck and pants in winter and swimwear in summer. "There you have it: you should probably put these clothes in your shopping cart first …
Keep scrolling to buy H & M's S / S 20 Studio collection, including the dress everyone wants.
Next: Our editor has recreated 5 Spring Runway looks at H & M.
