Hello there 🙂
Fashion can be a very emotional thing that reflects one's personality. And as you probably know, it can also induce strong feelings of love and loathing. 2021 is still fresh out of the gate, but people already have some thoughts on what trends they'll and won't wear this year. We have found an expert who has her finger on the pulse of people's emotional reactions to current and upcoming trends, and that is Shakaila Forbes-Bell, Afterpay's Consumer Fashion Psychologist. Forbes-Bell from London is also the founder of Fashion is Psychology and has innumerable insights into the trends people will be wearing in this most unusual year.
In case you're unfamiliar, Afterpay is a payment service that lets you pay off purchases in four interest-free payments, so you don't need a credit card (or associated fees). Afterpay Checkout is available from thousands of retailers, so there is plenty of IRL data to inform their trend predictions as well. Combined with Forbes-Bell's knowledge, this results in trend predictions that you can trust.
Read on to familiarize yourself with the trends you will (and will) see this year straight from Shakaila Forbes-Bell herself.
"People are not ready to let go of the comfort that their new wardrobes offer for working from home, and this also applies to their underwear. Out with the hanger and the scratchy materials and in with cozy thermals and soft touch -Substances, the latter of which has had a beneficial effect on well-being. "- Shakaila Forbes-Bell
"People crave novelty, and the monotony of our pandemic uniforms makes us want us to swap them – that's where upscale basics come from. Outfits that make you feel at home and productive will be the next stage in pandemic attire."
"Afterpay data shows that high heels have fallen dramatically in popularity compared to pre-pandemic times. With entertainment hotspots closing and our newfound obsession with comfort, it will be a long time (and a lot of practice) for us to go we're strutting around in 5+ inches again. "
“While many are calling them 'ugly', I think 'comfort first' is a better way to describe this evolving shoe trend. Afterpay consumers covet brands like Ugg and Crocs, but not like they did two decades ago The likes of André Leon Talley and the emphasis on quirky colors have made "ugly" shoes a new way to make a bold fashion statement without compromising your psychological need for comfort. "
"Unless events were banned outright, they were drastically changed, which completely changed the way we wear black ties. The rise of brides swapping their huge white dresses for suits and more adaptable dresses is a perfect example for how we're slowly rising above traditional black tie looks. "
"Studies have shown that people have fun just wearing unusual clothes because it allows us to experience escape. Unusual dresses and voluminous silhouettes allow you to escape the hustle and bustle that is now associated with loungewear basics."
"For many of us, travel and commuting have been severely restricted, eliminating the need for oversized bags. Shoulder pain and overcrowding are 2019. We're investing more in the lightness and convenience of the tiny Y2Keque shoulder bags that could fit in at least one Flip the phone and at most a small dog. "
"Afterpay's global trend report showed that hats, sunglasses, and charm bracelets are growing in popularity. Accessories are an easy way to express yourself and demonstrate your individuality. If you play around with accessories in quirky prints and new shapes, you can some of them compress fun from everyday life. "
"After discovering that our wardrobes were more aesthetics than comfort in mind, Afterpay consumers rushed to stock up on loungewear. A year later, we found a case of 'loungewear fatigue'. That can only be owned Lots of gray coordinates. 2021 is about adding fun to your everyday life by having fun with your wardrobe. Basics don't have to be easy. "
"Without rose-tinted glasses, it's nearly impossible to look back at the past. The nostalgia that comes with it is one of the many reasons fashion is so cyclical. However, with the nostalgia cycles shortened, Y2K will be your new era for fashion trends that help you, yourself." to deal with "the good old days".
"We'll be wearing masks for the foreseeable future, so it's not surprising that they continue to be popular with Afterpay consumers. Studies show that masks make social interactions a bit difficult. So it can be helpful to express your personality by wearing decorative reusable masks others in more meaningful ways. "
Up next 7 spring trends that can be found all over Instagram.