Forgive my dullness, but I would say that around 80% of beauty trends (be it some type of product, ingredient, treatment, color craze … the list goes on and on) ultimately fail. They are either too expensive, too far out, or just too specific in time or seem to have enduring stamina. One bourgeois trend that got its head up a few years ago and keeps getting bigger, better, and more relevant is customizable beauty – formulas that we can tweak and adjust to strategically target our unique hair, skin, or makeup -Meeting needs. More and more brands have hit the trail of customization, but if my beauty PIC Courtney Higgs and I had to play favorites lately, we'd tell you Prose, an ingenious, obsession-worthy, bespoke hair care line, our newfound infatuation is up Giving our stressed strands the ultimate, ultra-personal dose of DC.
Interestingly, there's this more susceptible phenomenon where tons of hair care brands (and most of the products they stock) suddenly claim and advertise that their range of products can be used on all hair types. Take a stroll through a major retailer's offerings and you will find an amazing number of formulas claiming to go well with curly, curly, wavy and fine hair alike. Of course, this looks great on paper (especially given the rising reputation and need for exponentially greater variety in the beauty arena), but we call this bullshit. I'm sorry, but 99 times out of 100, a shampoo I love for my fine, heavily bleached strands just won't cut it for someone with super thick hair or a curly texture. And vice versa! Hair care, like every other category in beauty, is hardly a one size fits all. So, my friends, this is where the beauty of prose comes in.
I trust Courtney with my life, and I trust her with my hair (or anything else even relatively related to beauty). We may have different types of hair – she has 4b and I have 2a – but when she told me that she had tried a bespoke range of hair products from Prose and was dizzy and surprised with the results, I couldn't wait to rise too in the prose train. Yes, there are a few other bespoke hair care brands out there, but Prose really takes it to a new level. You begin the process with an incredibly in-depth quiz that works like personal advice on your hair needs. From there, the prose algorithm works its magic with a curated set of formulas to ensure that every day is a good hair day. No details are left behind and you will be asked various questions ranging from your current zip code (yes, the climate is a big factor in the wellbeing of your hair) to the width of your part (information on potential hair loss). for example), and you can even go so far as to pick your own personal fragrance from a handful of luscious options.
Not to mention, the brand uses only scientifically-based natural ingredients that, according to their website, have been "carefully sourced and tested" by Prose's in-house chemists to ensure safety, quality and effectiveness. Additionally, Prose is dedicated to natural and sustainably produced natural products by using ingredients that are ethically harvested "from around the world in collaboration with trusted local partners" and the brand has a very refreshing no-go policy when it comes to popular buzzwords or additives. "Our formulas give you the specific ingredients your hair actually needs," it explains. "Sometimes that means a more efficient man-made element here or a simple natural element there. The magic lies in our uniquely personalized combinations, not in a single star player. Trust the process – we guarantee you will love the results."
Now that Courtney and I are both excited about our prose routines, let's dive deep into the products we used and loved below – selfies, ratings, and reviews included! If you'd like to join us, just go here to start your own prose counseling. Keep scrolling!
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