Model Barbara Meier became a mother for the first time last year. Together with the discounter Lidl, she is now bringing her first fashion collection for children and mothers (or all other women) onto the market. But the fact that mother and baby will soon be able to walk around in a partner look is not the only thing that is special about the collection. Because this is also produced sustainably – and at unbeatable prices.
As Barbara Meier revealed when introducing her new collection, she has long wanted her own fashion collection. Sustainability was particularly important to her. The cooperation with Lidl was perfect for the young mom, as she can appeal to a much larger audience with her sustainable fashion than with her own brand or smaller labels. All products in the Lidl collection are certified with the “Green Button” seal of the Federal Development Ministry. This distinguishes products that are produced in a socially and ecologically sustainable manner.
Mini Me: fashion for mothers and babies in a partner look
All products appear under the Lidl own brands "esmara" for women and "Lupilu" for babies. Women's fashion is available in sizes 36 to 48, baby fashion in sizes 50/56 to 86/92. Many items of clothing are coordinated in such a way that mother and baby can run around in a partner look. While adult fashion is only available for women, both boys and girls have been considered for babies.
For women, the collection includes dresses and jeans, but also comfortable shorts, leggings and T-shirts. For babies there are both bodysuits and sets of leggings and tops. Many parts are currently sold out. If you want to go out with your baby in a partner look, this is still possible, for example, with this set for girls for 6.99 euros:
And this top for mom for 4.99 euros:
All products are of course not only available online, but can also be bought in stores!
That is why the sustainable collection is so cheap
The prices of the collection are extremely cheap for sustainable fashion and range between EUR 3.99 for leggings and EUR 12.99 for jeans. Many wonder how such low prices are possible with a sustainable collection. Is it just about greenwashing in the end? In fact, that's not the case with the Lidl collection. The products have not only been awarded the “Green Button”, but also many other important sustainability seals such as the GOTS or the Oekotex seal, which also have high standards. The low prices are mainly made possible by large production quantities and optimized manufacturing and sales conditions.