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Welcome toSecond Life, a podcast that sheds light on successful women who have made big career changes – and have fearlessly mastered the linchpin. Moderated by Hillary Kerr, Co-Founder and Chief Content Officer At Who What Wear, every episode gives you a direct line to women who are game changers in their field. Subscribe to something Second Life at Apple Podcasts, Spotify or wherever your podcasts stay up to date.
Laura Modi's journey to the beginning Bobbie, the only female and mother-run organic infant formula company in the United States, is a very personal company. It was 2016, and Modi had just given birth to their first daughter and was faced with the unexpected reality that, like many women, she was unable to breastfeed sustainably. As Modi strolled the aisles of her local pharmacy in search of a suitable formula, she was taken aback by the lack of options and quickly realized that the market needed an urgent update. This is how Bobbie was born. The brand was designed to simplify and emphasize what is baby food through European-inspired, thoughtful ingredients Not in the formula. Don't think about fillers, persistent pesticides, antibiotics, or other unnecessary additives.
With zero background in the food industry and as a first-time mom and aspiring entrepreneur, Modi quit her job at the esteemed Airbnb to start her own business. In 2018, she raised $ 2.4 million from Silicon Valley investors while pregnant with her second child before launch. Then she raised an additional $ 4 million in startup capital in 2019 while pregnant with her third child. Officially launched in January 2021, Bobbie connects emotionally with customers like never before.
But before she destigmatized the baby food industry, Modi's early career was determined to make a real impact and was actually at the forefront of the tech boom. you got a job at Google Finance focusing on data and analysis on the stock market. According to Modi, Google taught her lessons that she would use forever: “Google is a training camp in many ways. I mean it teaches you all about how to approach business in order to get involved [in conversation]. I believe there is no way I would be where I am without starting there. “After Google, Modi joined Airbnb as Operations Manager, leading the customer service team, where she worked for five years and accompanied the company through massive international expansion.
Switch to the latest Second Life Follow to hear how Modi's entrepreneurship came to life, and how she used her previous experiences to create a brand dedicated to getting better. Click here to join the fast growing waiting list and become a Bobbie subscriber.