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Welcome to Second Life, a podcast that highlights successful women who have made major career changes – and who have fearlessly mastered the pivotal point. Moderated by Hillary Kerr, co-founder and chief content officer In Who What Wear, each episode gives you a direct line to women who change the game in their field. Subscribe to something Second Life on iTunes and stay tuned.
Katie Sturino's mission is simply inspiring: she built a business with the goal of empowering women of all shapes and sizes to find their confidence and celebrate their personal style. As an entrepreneur, social media influencer, advocate of body positivity and animal activist, Sturino has an ethos that has a positive effect on the life of women. Through it Instagram and blog, The12ishStyle.comShe established a voice by creating the hashtags #SuperSizeTheLook and #MakeMySize, which eventually went viral and attracted the attention of millions. Sturino then started her own company, MegaBabe, a beauty line with well thought-out and professionally manufactured non-toxic products that offer solutions for women to feel better in their own skin. Since launching Megababe in 2017, the company has already exceeded its five-year growth forecast and continues to grow with new, innovative product launches that are not only sold out, but are known to collect waiting lists of over 13,000 people.
Before Sturino became an influential voice in the industry, she was pretty busy working for top luxury brands like Dolce & Gabbana and Chanel in fashion, and eventually founded her own PR agency, Tinder PR (before Tinder was even a thing) ). Discovered through her clever and quirky posts for one of the first Instagram animal sensations, @toastmeetsworld (now) @dogmeetsworld), Sturino had an aha moment that made her realize that she had to change something.
Go to iTunes to sign in Second Lifeand listen to this brand new episode to find out how Sturino managed to turn her career into a business that has a positive impact on women's lives. ONAnd keep scrolling to buy some of Megababe's bestsellers and launches.