Large retailers have a huge impact on the risk of saying the obvious. Their audience is huge, they have the ability to increase brand awareness and sell products in bulk. The chance for a small business owner to get this exposure could change everything for an emerging brand. When we started hearing from the likes of Nordstrom and Madewell how to support black designers and shopkeepers for Black History Month, we wanted to be part of the spread. And this is where you and your purchasing power come into play, dear readers. Large retailers have entire teams that keep track of how well items and brands are selling. It informs the future decisions of their buyers about which brands to carry and what quantity to buy.
When items like the ones featured in this story sell out like crazy, send these retailers the message to invest in black designers and do so beyond a certain cultural month. To put it simply, purchasing these picks can help make the retail landscape more inclusive and of course, get new great clothes in the meantime. Win win.
Last year, Madewell signed up to Aurora James' 15% Pledge, which requires large retailers to have at least 15% black-owned brands. This Black History Month, Madewell highlighted some of the most popular James brands that they have in stock, including Lolly Lolly pottery from Columbus, Ohio (heads up: they sell out lightning fast or we would have included them in this roundup) and Peak + Valley & # 39; s Wellness Blends.
This Seattle-based brand is all about the science behind natural wellness ingredients like adaptogens (herbs and mushrooms) that have been shown to help protect against stress and boost the immune system. Stir in smoothies, coffee or tea and let the stress-relieving properties take effect.
These architectural beauties were inspired by nature and can work either way. We love a diverse selection of jewelry.
Supermodel Liya Kebede's line has been around for over a decade, and we can see why. Traditional African weaving techniques are used to create the timeless and relaxed garments.
There is so much to love about these hand-woven baskets. Sengalese artisans make them from recycled materials using a traditional technique called "swaddling" that takes eight days. Use them as a chic place to store blankets or pillows.
If you dream of travel, let this pressure mentally bring you to Marrakech. The California-based artist Diarra Bousso is inspired by strong colors and magical goals. We can see why Madewell named this piece a best seller.
Austin-based artist Sarah Miller creates these beautiful hand-colored cement pieces. If you look carefully you can see a family of crystals adorning the edge. Each piece is different, which makes us love them so much more. This would make the perfect gift for a friend moving into a new home.
This Black History Month, Depop is expanding its Black sellers by highlighting their stores through the app and on social networks with the hashtag #BlackonDepop. Working with the Black in Fashion Council, Depop also uses fashion industry professionals such as Lindsay Peoples Wagner and LaQaun Smith for a virtual series of content on entrepreneurship and growing your business.
Cheeky yet flirtatious. This is a combination that we can leave behind.
Our situation with spring dresses is now sorted.
This butter yellow is just what your wardrobe needs for spring.
This dress was made for dancing on the beach.
A statement tank, if there ever was one. This seller also makes this top in other color combinations.
That light green shade that is almost yellow, but not, is another favorite color right now.
Forever 21 worked with three artists on limited capsule collections. One of the artists, Stormy Nesbit, whose work was selected in an essay by Kamala Harris, said a little about the collaboration: "Forever21 has created a space where black creatives like me can really take a hands-on approach from start to finish, allowing F21 me to immerse myself completely and to create from my heart and to present my most authentic self without reservation. "
Nesbit lives in Phoenix and wants her work to express the beauty and strength of the American black communities.
This graphic tee proclaims: "Your uniqueness is your magic." A feeling that is worth leaving behind.
Walker's living pieces pay tribute to the cultural movements of the past in a completely modern way.
Hailing from South Central LA, Walker pays homage to his roots with this Leimart Park Black History Month sweater.
Jones grew up in Pasadena, California and frequently uses images of his children in his photography, as shown here.
At this point in the pandemic, you likely have sweatpants, but we'd bet you don't have a pair with a series of beautiful photos.
Nordstrom NYC will be hosting a two month pop-up called Black founders, Eight black-owned companies will be represented here, many of which are new to Nordstroms. The immersive space is designed to give customers an insight into the stories and people behind the brands. All brands can also be purchased online for those outside of NYC.
Coco and Breezy was founded by a couple of sisters who are so stylish that you have to check out their Instagram. They're DJs too if you need more proof of their cool.
The blue lentil and ginger ale frame go perfectly with fashion heaven.
Zelie for She is an inclusive size line designed and manufactured in Los Angeles. Take a look around the brand's e-commerce website and see the full range of the collection.
This skirt can be worn as a maxi or midi. You know we love a versatile moment, and ruffles is a trend that hasn't slowed down yet.
Renown, another LA-based brand, is a men's collection that revolves around the concept of the American dream.
A good hoodie is universal. The contrasting colors do it for me. Next, check out 11 Black TikTokers To Chase For Fashion And Beauty In All Things.
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