Large retailers have a huge impact on the risk of saying the obvious. Their audience is huge, they have the ability to increase brand awareness and sell products in bulk. The chance for a small business owner to get this exposure could change everything for an emerging brand. When we started hearing from the likes of Nordstrom and Madewell how to support black designers and shopkeepers for Black History Month, we wanted to be part of the spread. And this is where you and your purchasing power come into play, dear readers. Large retailers have entire teams that keep track of how well items and brands are selling. It informs the future decisions of their buyers about which brands to carry and what quantity to buy.
When items like the ones featured in this story sell out like crazy, send these retailers the message to invest in black designers and do so beyond a certain cultural month. To put it simply, purchasing these picks can help make the retail landscape more inclusive and of course, get new great clothes in the meantime. Win win.
Last year, Madewell signed up to Aurora James' 15% Pledge, which requires large retailers to have at least 15% black-owned brands. This Black History Month, Madewell highlighted some of the most popular James brands that they have in stock, including Lolly Lolly pottery from Columbus, Ohio (heads up: they sell out lightning fast or we would have included them in this roundup) and Peak + Valley & # 39; s Wellness Blends.
This Black History Month, Depop is expanding its Black sellers by highlighting their stores through the app and on social networks with the hashtag #BlackonDepop. Working with the Black in Fashion Council, Depop also uses fashion industry professionals such as Lindsay Peoples Wagner and LaQaun Smith for a virtual series of content on entrepreneurship and growing your business.
Forever 21 worked with three artists on limited capsule collections. One of the artists, Stormy Nesbit, whose work was selected in an essay by Kamala Harris, said a little about the collaboration: "Forever21 has created a space where black creatives like me can really take a hands-on approach from start to finish, allowing F21 me to immerse myself completely and to create from my heart and to present my most authentic self without reservation. "
Nordstrom NYC will be hosting a two month pop-up called Black founders, Eight black-owned companies will be represented here, many of which are new to Nordstroms. The immersive space is designed to give customers an insight into the stories and people behind the brands. All brands can also be purchased online for those outside of NYC.
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