There is no place like Sephora. As a lifelong lover of beauty, I can still remember wandering the hallways of the store when I was 13, collecting skin care samples and painting makeup to my heart's content. Although my product tastes have certainly evolved over the past few decades, I still rely on the retailer for all of my beauty needs. Last year in particular, I've exclusively shopped his selection online, but I get a little jerk when I click the website and see flashing banners and icons indicating all the busy purchases waiting to be added to my cart. What makes me even more excited is when new brands debut at Sephora and my purchases can still be streamlined a lot.
This year has got off to a rocky start in many ways, but our favorite beauty salon is getting serious fun by adding tons of new brands to its extensive range, many of which are owned by women and BIPOC. And of course there are always new products falling from the brands that have always been available there. Check out 21 new Sephora purchases I'm looking forward to the most, from clean makeup to personal care and everything in between.
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