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In the past few years, the fashion influencer sector has changed a lot. Being a taste maker often means having a strong visual aesthetic that is also valued in the world of fashion design. While the creativity and drive that can contribute to an influencer's success doesn't always make you a good designer, some may, like Alyssa Coscarelli (better known by her Instagram handle @alyssainthecity) . With 307,000 followers so far, it is clear that there are many social media users who share their creative vision or at least find it inspiring.
For their latest endeavors, Coscarelli has partnered with Aperçu, a luxury sunglasses brand that specializes in working with cool internet girls to create playful acetate designs. Together they came up with a capsule collection of retro-inspired frames that manages to sum up Coscarelli's approach to her personal style perfectly.
Anyone who is a loyal follower of Coscarelli will not be surprised by the design and color selection of the collection. Mixing timeless vintage items with cool and modern designs (both with their fashion choices and with their home decor) is her M.O. Their rectangular acetate sunglasses feel very fashionable and are available in a range of retro-friendly colors.
But as much as the sunglasses collection is designed for their own taste, they are constantly aware of what their followers will enjoy. She explains: "Towards the end of the design process with Aperçu, we decided between two shapes – a fairly typical cat's eye and the more rectangular frame we finally decided on. I knew that the typical cat's eye would be more technically portable, but the rectangular ones Frames really felt me. I am glad that my followers can also appreciate a unique, personal approach to style – something I know firsthand from previous collaborations and from working with them on a daily basis. So I felt comfortable going the riskier way with a bolder frame shape, though I knew the cat's eye could be more common. "
Above all, Coscarelli likes to bring a touch of discovery to their platform. With these rectangular frames, she hopes that her followers will "be amazed by a shape of sunglasses that they may not have in their collection. I know I'm biased, but they honestly looked fantastic to everyone. I'm so excited , continue to see the frames for friends and followers around the world. "
Coscarelli is no stranger to brand collaborations. Her extensive program included curating pop-up stores and designing capsule collections with the New York-based jewelry brand Local Eclectic and Petite Studio, a fashion brand specifically targeted at women under the age of 5.
Coscarelli enjoys the freedom to work with a number of smaller brands. No wonder, because the same ethos of supporting indie brands has helped her build such a large following. She says: "The magic is really happening to me here. Working with brands and helping to shape products are some of my favorite aspects of my career, and I plan to deepen this further in the next year or two." Regarding the question of whether there will be a plan for the launch of her brand of the same name at some point, she says: "There are currently no plans for my own label, but I have an idea that I work out for a platform that enables collaboration an even more central part of my career and platform. "
Since # ad sponsorships are an integral part of the influencer community, it is still a novel idea to see popular Instagramers who add collaborations to their sources of income. For Coscarelli, this is a win for an industry that still has a stigma against the famous Instagram crowd. "I am pleased that brands really recognize the power that influencers have beyond selling products, but also their creative and entrepreneurial / marketing power. I think they are really starting to see the real benefits of using it heads of influencers are connected to the product on a deeper level – not only regularly sponsored content, but also through product cooperation and larger cooperation. "
We agree that this new trend will not go anywhere anytime soon. Coscarelli sees the collaboration as a positive change and says: "It is a win for the brand that has access to a developer's vision and audience, and for the influencer who preserves and fosters resources (manufacturing, product expertise, etc.) can do something they built and believe in, rather than just a #ad. So everyone really wins. "
Buy the new collaboration from Alyssa Coscarelli x Aperçu below.
Next, the only vintage trends that matter in 2020.