As much as I hate to admit it, I am extremely vulnerable to good digital marketing. Give me an aesthetically pleasing picture and rave reviews, and my interest has most likely been piqued. Unfortunately, this savvy marketing leaves high expectations that are usually disappointed when the product doesn't quite live up to the hype. However, there are these rare unicorn products that are not only praised on Instagram, but actually deliver IRL results.
There are a handful that I am ashamed to admit that I was influenced by something I saw on Instagram, and after testing, I am so happy that I am inferior. Not only did they live up to the hype, they have become products that I use with high rotation and have even recommended them to friends and other editors. From the intriguing fragrance that has now become one of my signatures to the bronzer that delivers the best sheen I've ever had, below are the 12 best beauty products I've tried based on Instagram.
Next up: five gorgeous spring hair colors that complement bright eyes.
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