Hello there 🙂
Before I was editor here at Who What Wear, I read the site as a fan for years. (Life closes, doesn't it?) I remember learning about brands that are widely used today, like Ganni, Sandy Liang, and Nanushka when they first came out on the rise when they made the stories My colleagues have read pretty clearly that they know how to recognize a cool brand when they see one. Since working with them I've found even more brands that I think should be on your radar as well, whether it's diversifying your shopping goals or adding them to your dream wardrobe for style inspiration.
After seeing our editor Anna Simonett's sweater sleeves, I knew I had to check out the Miami-based brand. They are known for their unique knitwear and I recently added their Nanu wrap top to my collection.
Gimaguas was founded by two Spanish sisters and is a small, sustainable line with a variety of playful prints and colors. Just looking at their pieces makes me a little happier and I want to make my everyday outfits more fun.
Our senior fashion editor, Lauren, keeps an eye on the latest brands. When she sent Kai Collective on my way, I couldn't help but add these second skin tops to some of my stories.
Jewelry that combines childhood nostalgia with elements of modern jewelry is something I can't resist, and Notte Jewelry does just that. The use of gold chains mixed with rainbow and fun pearls brings a smile to everyone's face.
Margi Gaba's bags give me the mood of the 90s and I can't help but love everything. The designs are for the most part simple with a touch of fun elements, which makes them trendy yet versatile.
Everything about Miaou gives me the main character energy that we all strive for, doesn't it? Designer Alexia Elkaim grew up on flea markets and it is clear that her designs are inspired by vintage designs as they include corsets, '90s silhouettes and retro prints.
If you prefer your shoes and accessories with a more minimalist aesthetic, you will fall in love with Neous.
I found Tove to be a fan from our senior editor Kristen and gave nothing but high praise. The contemporary brand makes special pieces that will stay safely in your wardrobe and will be cherished for many years.