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Welcome to I tried this monthwhere we find a new fashion, beauty or Wellness Every day in January, an article that tells first-hand how to shake up an old habit, step outside a comfort zone, or just try something new. Follow storytelling for 31 days, from 40 days without a cell phone to the polarizing trend of low-top pants.
Over the past few years I have gradually tried to adopt a more sustainable and wasteful lifestyle. While I'm far from perfect (and not a waste!), I've managed to fit some greener swaps seamlessly into my personal hygiene routine. These low-waste changes include replacing my bottled shampoos and conditioners with packet-free bars, Find reusable options for single-use items B. Cotton rounds and ear swabs, and prioritizing refilling of certain necessities to reduce excess packaging where possible. ((Publisher's Note: I have the privilege of living in a city like LA, where I have access to zero waste stores like Tare and Sustain LA with gas stations.)
But as someone who works in the beauty industry and gets inappropriately dizzy over shiny, new makeup product launches and the latest and potentially life-changing skin care products, I am embarrassed to admit that I really didn't care about the amount of waste that I just put by accumulating these products.
To get a better understanding of how this industry contributed to environmental waste, I asked Mia Davis, Credo's director of environmental and social responsibility, to weigh up. More than 120 billion beauty packages are created annually, according to Davis, and only a small fraction (less than 9%!) Is recycled. Even fewer are refilled or reused. This means that these materials, most of which are made of plastic, are dumped, incinerated or stuck on as toxic pollution.
The good news? A positive change is taking place in the beauty industry. For example, Credo has published its guidelines for sustainable packaging. Its first milestone in 2021 is the elimination of single-use items such as masks, pads and sample bags.
"We really hope other retailers and brands will come to us: let's stop making things that will never be recycled or reused," said Davis.
With the pressure on brands to use more sustainable packaging as consumers and individuals, we can now take steps to reverse this environmental impact. This month I challenged myself to take a critical look at the makeup used and see if I could find comparable sustainable and packet-free alternatives.
Read on to see if zero and low waste makeup products can really outperform my tried and true brands and if I will incorporate them into my beauty routine over the long term.
I started my low-waste makeup routine with Kjaer Weis' Invisible Touch Concealer, which is really different from any cream product I've used before. When applied, this concealer is easy to mix and then dries to an almost powdery consistency. I love the featherweight, natural finish that it gives.
It is no surprise that Kjaer Weis, as a luxury brand for clean beauty at the right price, does not compromise on quality or packaging. The slim metal case is designed to last a lifetime, so you can simply buy a refill once the product is complete.
In addition to its bulky properties, the rose hip oil in this mascara helps nourish my lashes. I will definitely pick up a refill when I'm done with it.
I was most fascinated by Axiip's lip-to-lid trio. These multi-purpose balms can be used on the cheeks, lips and eyes. While the crayons look tiny, each one contains the same amount of product as a standard tube of lipstick (0.12 ounces), but without packaging. I found them to be ultranourishing and easy to use, and once we get seats back this trio will be a perfect addition to a makeup bag for on the go.
This Alima Pure Cream Blush, especially in the medium pink shade of Blossom, has got to be my favorite find from this entire routine. I'll be using my ring finger to dab this mousse-like product on the apples and highlights of my cheek, as well as the bridge of my nose, for a naturally sun-kissed blush.
As with Kjaer Weis, once the product is finished, you can buy a refill and reuse the same compact for minimal waste.
Elate Beauty is another company known as a pioneer in low-waste makeup that uses transparency when it comes to packaging and sourcing. Currently, the brand's packaging is 75% waste free and efforts continue to be made to avoid creating waste in the future.
I tried the Brow Balm in Raven, which comes in a reusable bamboo compact. This product is really a workhorse and can rival some of the better brow pomades I've used in the past.
After getting the hang of using a shorter applicator, like the one on this Liquid EyeLine, my wing liner looked defined and stayed in place throughout the day.
If I hadn't been looking for a specific low and zero waste makeup routine, I never would have thought that this Aether Beauty eyeshadow palette would be classified as such. In any case, these shadows, especially the duo chrome and shimmer tones, are so beautiful and soft to the touch. While I usually swipe a neutral color over my eyelids, I've experimented with different moments from this palette – the options are limitless.
When you are done with the product, simply remove the elastic band and pans and the pallet is fully recyclable.
Next, 25 low-waste or no-waste beauty products for a greener routine