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Welcome to Second LifeA podcast that introduces successful women who have made important career changes – and who fearlessly mastered the linchpin. Moderated by Hillary Kerr, co-founder and chief content officer Every episode at Who What Wear gives you a direct line to women who distinguish themselves as game changers in their areas. Subscribe to something Second Life on iTunes and stay tuned.
From style icons like Leandra Medine For celebrities like Chloe Grace Moretz, Dakota Fanning and Zoey Deutch, Sleeper has easily won the hearts of the fashion community. Co-founder Asya Varetsa, along with co-founder Kate Zubarieva, have built a successful nightwear brand whatever fashion design experience. Sleeper has now turned into a luxurious collection of pajamas, Linen midi dresses suit every beach destinationand nifty silk slide dresses available from major retailers such as Moda Operandi, Net-a-porter and Shopbop. What is impressive is that the brand has generated sales of $ 4 million in the past year alone, since it did without its initial investment of $ 2,000 in 2014 any outside of the investment.
Before sleep Varetsa started her career with an advertising agency and then worked for three years as an editor for the fashion market at ELLE Russia. There she immersed herself in the fashion world by traveling on filming, logistically coordinating designer samples from all over the world and, in the end, an insight into how the industry works. Eventually, Varetsa left ELLE and moved to Kiev, and a revolution happened on the streets of Kiev on the same day. Varetsa and Zubarieva noticed the growing trend to work remotely, be unemployed and disguise themselves. That's how Sleeper was born. "We have reached milestones in our past careers and our individual experiences have led us to create something new that is ours, ”commented Varetsa Second Life.
Go to iTunes to sign in Second Life, and listen to this brand new episode to learn all about how Varetsa used her past experience to create a brilliant nightwear brand. And keep scrolling to buy our favorite Sleeper items.