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Welcome to Second Life, a podcast that highlights successful women who have made major career changes – and who have fearlessly mastered the pivotal point. Moderated by Hillary Kerr, co-founder and chief content officer In Who What Wear, each episode gives you a direct line to women who change the game in their field. Subscribe to something Second Life on iTunes and stay tuned.
Danielle Bernstein, the influencer behind the popular fashion blog We Wore What, is the epitome of the current era of the influencer entrepreneur. Bernstein's street style blog was originally just a hobby when she was studying at FIT in the second year. When she flipped the camera and decided to show her personal style, it became an emerging business. It quickly caught the attention of fashion girls around the world and with over 2.3 million followers on Instagram, Bernstein has established itself as an influential voice in the fashion / blogger community. Bernstein has not only launched its own brand, which started as second skin overalls and is now moving to Shop We Wore What, but also a number of successful collaborations, particularly with Onia Swim, which are reported to be a $ 3 million product -Dollar sold first day alone. Bernstein recently added another successful line to its repertoire: Danielle Bernstein, an affordable line including size that was introduced at Macy's. Bernstein's collections are known to sell out almost immediately on the day they are dropped. They are a true testament to the loyalty of the following people that they have built through their brand.
However, it doesn't even stop here. Bernstein has expanded her career beyond blogging, designing and even fashion and has entered the world of technology, consulting and publishing. She has just launched MOE Assist, an organizational tool for influencers and modern entrepreneurs to manage contracts and the details of corporate governance. advises on the CBD brand Highline Wellness; and has a book coming out this spring. Bernstein has paved her way through the industry, opposed all adversities and remained open and transparent with her steadily growing following.
Go to iTunes to sign in Second Lifeand listen to this brand new episode to find out how Bernstein started her career – all on her own terms. And keep scrolling to buy some of their best-selling pieces.