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Driven by a deep love of fragrance at a young age and an article she read about Prince (you have to be prepared for this story), Price spent her free time from the long hours of television production experimenting with layered fragrances and formulating them her own Recipes for lotions and other personal care products. It wasn't until 1993, when her mother Carol urged her to sell her fragrant moisturizing butter – as she then called it – at a local flea market that Price met her first customers, who quickly bought up all of their inventory.
Your products were an instant success, but that doesn't mean scaling the business was easy. Among the challenges of a startup, Price had an additional factor that worked against it. An improperly filed tax document in her past meant that Carol's daughter was unable to secure business loans or external investments for years, which forced the brand to grow only with its own profit. Although expansion was slow and steady in the early days, the news spread quickly as products such as Black Vanilla Hair Smoothie and Love Butter found brand evangelists that matched Jada Pinkett Smith, Halle Berry, and yes, Oprah. Eventually, Price made the decision to leave the world of television behind, and Carol's daughter went from a side business to a real business.
Turning a passion project into a nationally distributed beauty brand and a full-time job is what many of us would consider a "dream". But when Lisa Price started experimenting with aromatic oils from her Brooklyn apartment in the early 1990s, it was far from the plan. At the time, Price was working in the television industry as a production coordinator for programs such as The Cosby Show and Here and now, a profession she not only revered but also thanks to nurturing a creative passion that would ultimately fuel the founding of her multicultural beauty brand Carol & # 39; s Daughter. “I think part of it developed because my television appearances were fun. When I was free, I didn't have the immense need to just flee. … I had energy, ”she tells Hillary Kerr in the aftermath of Second Life.
In 2014, Price was facing another crucial moment when Carol & # 39; s daughter was taken over by L & # 39; and after a two-year process that Price described as transforming for the growth of the brand as well as for himself: " I became a stronger person and was better able to deal with these ups and downs. … So when I got involved in this due diligence process, whoa. I was ready. "Since the acquisition, the brand's presence has expanded nationwide and is available from major retailers such as Ulta, Target and Sally Beauty.
When asked what advice Price would give to others who want to steer changes in their own careers, their answer shows an ethos that they have developed over the years: the balance between practicability and intuition. "I don't think you can see what you should do when you are in a place of chaos. … Be quiet and be calm and give yourself time to think. And when you start thinking about things, write open it, ”she says.
Visit Apple Podcasts, Spotify, or any other place where you can hear Price Carol's daughter build from scratch, and keep scrolling to buy the popular brand's bestsellers.