H&M presents the Studio A / W 2020 collection and provides us with an opulent portion of sequins and prints not only the first party looks for the coming season, but also an extra portion of Italian flair that meets a glamorous 70s disco feeling. We'll show you the absolute must-haves of the new collection!
Italian flair meets a 70s disco feeling
The new H&M Studio collection was based on a courageous 19th century writer: Violet Paget, better known by her stage name Vernon Lee. Her palatial residence in Florence and her own served as inspiration extroverted style. But also David Bowie's gender-neutral style runs through the extraordinary looks. The result: Italian flair meets a 70s disco feeling.
Are faces of the extraordinary collection Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors and Mia Kong. All of them actively helped to shape the campaign from their perspective and interpreted the styles in their own way. Always in focus: your style and personality.
Party looks, sequins & prints
The collection shows a mix of party-ready looks and elegant two-piece suits with stylistic influences from the 70s rock, disco and punk – pure glam. This is also reflected in some of the key pieces in the collection: a bright blue trouser suit, a gray coat with shoulder pads made of recycled wool or sparkling sequin dresses and voluminous blouses with large flounces. The color palette ranges from azure blue to malachite green and delicate rose accents and is complemented by marbled prints that we previously only knew from Italian palazzos. We'll show you our favorites!
# 1 blouse in azure blue
It combines several trends: In addition to flounces in different sizes on the sleeves and collar, this blouse also uses puffed sleeves. An absolute statement piece available for 79.99 euros from H&M.
# 2 tank top with sequins
You could already find it in the spring with the first trendsetters, in autumn 2020 nobody can do without the new trend piece: tank tops! This must-have draws everyone's attention with its sequins and becomes an absolute styling highlight. Available for 129.00 euros at H&M.
# 3 wide leg jeans
As the ideal combination with a new flounced blouse, a sequin sweater or as a new all-time favorite for your daily styling: the wide leg jeans with a 70s flair. Still uncertain? We'll show you how to combine pants with wide legs in a stylish and stylish way. Available for 59.99 euros from H&M.
# 4 leather jacket with a metallic look
Are you looking for an extraordinary transition jacket? Then you've found it now. The leather jacket from the H&M Studio collection is designed in a trendy pink metallic look and will make any of your outfits look glamorous. Available for 199.00 euros at H&M.
# 5 sequin dress
Apart from the fact that a sequin dress belongs in every woman's wardrobe, everyone who likes to sparkle a little more than everyone else on the holidays and New Year's should strike this one now! Available for 149.00 euros from H&M.
# 6 Wide leather boots
Boots are an absolute must-have for the autumn-winter season. With this model, you are opting for a look that is both classic and elegant due to its color and shape, but also extravagant in a very minimalist way due to its wide boot shaft. Available for 179.99 euros from H&M.
# 7 brooch
It doesn't always have to be earrings and necklaces. This brooch is a very special accessory for your outfits. Attached to your coat lapel, it looks super stylish and makes every outfit look more elegant. Available for 34.99 euros from H&M.
This season there will be one to go with the new H&M Studio collection exclusive Instagram filter and give matching stickers to encourage customers like you to share their personal favorite looks from the collection. And in your own individual style. Would you like to shop and share your styles?
The H&M Studio A / W 2020 collection is only available online at hm.com from September 24th.