With the new H&M Studio Spring / Summer Collection 2020, not only does the great desire for warm summer days come, but also a good portion of color in your spring. This collection symbolizes all freedom-loving women, whose fashionable style is as exciting as their adventures! Do you want to learn more? We'll show you our 5 favorite looks from the collection in advance and tell you where and when you can buy them!
H&M only recently announced the cooperation with the Indian designer Sabyasachi Mukerjee, and the next collection is just around the corner: H&M Studio Spring / Summer 2020. The new collection was inspired by a research trip to the Swedish island of Gotland. On this island you can also find the female role model that the designers had in mind when they created it: a surfer girl. She wears voluminous dresses, no matter what the occasion, with unlined, figure-hugging styles and combines them with sporty swimsuits. Sounds good? Then this is exactly your collection!
Influencer Valeria Dergileva in H&M Studio 2020 under the California sun:
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Наконец-то, могу показать вам один из моих любимых образов новой коллекции H&M STUDIO SS20 В ней, мне каже. От спортивного купальника для серфинга до костюма строго кроя. Вообще, дизайнеры вдохновлялись шведским островом Готланд, про него ничего сказать не могу, не была. Но судя по цветам и тканям коллекции, это какое-то космическое место с розовыми закатами, где жие Я точно там жила в одной из прошлых жизней. В продаже вся эта красота появится 20 февраля. Еще напомню @nikita_teterev #hmstudio #hmxme # ss20
The special fashion promise straight from Stockholm
“The inspiration for the Spring / Summer 20 collection is a future-oriented free spirit – the woman who surfs, climbs, researches and wants to experience new things. The collection is both clean and elegant: natural fabrics with edges are mixed with refined elements such as shiny metal effects and futuristic accessories. One is also free in the way the collection can be worn: We want our customers to feel that everything is possible, ”says Ann-Sofie Johansson, Creative Advisor at H&M.
The color palette of the spring / summer collection consists of tones such as bright pink and cobalt blue with accents of light green, dominated by calm limestone and trendy beige tones. Are you as excited as we are? Then we will now show you the most beautiful pieces.
These are our 5 favorite pieces of the new collection:
In addition to new clothing, there will also be shoes and accessories in the collection. Among other things, the 2020 super trendy square-toe shoes.
You don't know the H&M studio collection yet? Then it's high time. H&M Studio is the fashion promise of our favorite Sweden. A collection developed by a dedicated, internal design team in the Stockholm studio and published in limited editions twice a year. But be careful: this year's collection is divided into two parts.
Part 1 of the H&M Studio Spring / Summer 2020 collection will be available on February 20 at hm.com * and in selected shops. The second part of the collection, consisting of sporty swimwear and comfortable kaftans for the beach, will be available on hm.com * from May.
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