H&M is launching a collection with the Colombian fashion designer Johanna Ortiz. We took a look at the designs and can anticipate one thing: you will get an insane longing for summer and sunsets!
It's that time again. Our favorite Swede in fashion is announcing a new collaboration. After singer Billy Eilish and supermodel icon Helena Christensen, there is now even more concentrated female power. H&M brings with the Colombian Johanna Ortiz from March 12, 2020 South American flair in your closet.
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You don't know Johanna yet? Then it is high time. Stars like Lady Gaga, Beyoncé or Style Queen Alexa Chung already swear by their designs. Michelle Obama also wore Johanna Ortiz during her book tour in 2018 and at parties.

So far, fashionistas for Ortiz dresses have had to dig deep into their pockets. Because a dress by the designer quickly costs over 2000 €. At H&M, the designs will soon be available for around € 60. The collection will consist of a total of 19 parts and will include dresses, tops, skirts and swimwear. What do the colors look like? It is definitely becoming exotic here. The color palette is characterized by summery, colorful tones with tropical floral prints.
Designer Johanna Ortiz herself says of her collection with the Swedish fast fashion retailer: “The uniqueness of Colombia, the rhythm of the salsa dance, the elegant beauty of orchids and palm trees in the light of a pastel pink sunset can be felt in every one of my designs. I am thrilled to provide this H&M collection with effortless glamor and to bring a little Latin American festivity into the wardrobe of H&M customers. I hope the pieces are worn barefoot and with a beautiful flower in my hair. ”
Here are our favorite pieces from the collection





Before the entire collection is published, there are already four wonderful dresses to buy. The entire H&M and Johanna Ortiz collection will be available worldwide in selected stores and online at hm.com * from March 12th.
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