The corona virus continues to spread. Important things like protective clothing in hospitals are slowly becoming scarce. Clothing for those people who are currently fighting with all their strength against the pandemic and treating infected people in clinics around the world. The H&M Group is now announcing in a press release that it is now producing protective equipment and will make it available to the healthcare system.
The H&M Group, which in addition to H&M also includes COS, & other stories, Monki, Weekday and Arket, is realigning its supply chain with immediate effect, thereby reacting to the corona crisis and the ever-spreading virus. The Swedish fashion group is now producing protective clothing for hospitals.
Because in addition to disinfectants and mouthguards, the need for protective clothing in hospitals and other health facilities is also increasing. The new boss of the H&M Group, CEO Helena Helmersson contacted the EU for this and offered the help of the company. Immediately afterwards, the production of the aids started in order to deliver them as quickly as possible.
Extraordinary situations require extraordinary measures
Where otherwise stylish skirts and trendy dresses are produced, the H&M Group has protective clothing made now. Extraordinary situations require extraordinary measures and that is why fashion trends now have to wait a little.
“The corona virus has a dramatic impact on each of us, and the H&M Group, like many other organizations, is trying to provide the best possible help in this exceptional situation. We see this as a first step in our efforts to help wherever we can. We all get through this together and do it together, ”says Anna Gedda, Head of Sustainability H&M Group.
More and more companies are converting their productions
With H & M *, another fashion company is converting its previous productions to products that were urgently needed during the Corona crisis. Inditex had previously announced that they are now producing mouthguards in their own factories and the luxury company LVMH is also temporarily producing disinfectants instead of champagne.