In a press release, Germany's largest online retailer announced today that it would add a new category to the online shop in autumn. Under "Pre-Owned" there will soon be selected second-hand parts to buy. Customers can also sell their own clothing to Zalando.
This is how the “Pre-Owned” category should look
The new category should appear in the menu next to the already available categories such as "clothing", "accessories" or "sport" in the online shop and in the app. Women's, men's and children's fashion is sold, which, as usual, can be filtered according to the type of clothing, color, etc. The category should appear in the usual Zalando look and be as clear as the rest of the range.
Unlike popular second-hand platforms such as clothes spinning tops, the “pre-owned” category is not a marketplace. Customers can sell their clothing to Zalando, but this goes first to the online retailer, where their quality is checked and only then offered for sale in the shop.
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Second-hand fashion is nothing new for Zalando
Did you wonder about this message because Zalando has been selling and accepting long-worn fashion via the Wardrobe app? The app has been available since 2018 – but only for women's fashion. According to Zalando VP Recommerce, Torben Hansen, it already has a six-digit number of customers. However, by expanding the range to include men's and children's fashion and being directly accessible via the online shop, the "Pre-Owned" category should become even more successful.
In the Wardrobe app, customers also have the option of selling their clothing directly in the community via a marketplace or sending the clothing to Zalando. What the company then does with the garments it has adopted has not yet been clearly understood. "We sell the majority of the items purchased via online and offline channels across Europe," Hansen told the start-up scene in early 2019. Among other things, the items were sold for six months in the “Zircle” pop-up store in Berlin. The success of the second-hand business model has now moved the company to sell the worn fashion directly through its own shop.
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