The corona situation still does not allow the retail trade to open. That is why new concepts are now being worked on so that the doors may be unlocked sooner. The idea: Dates for shopping at H&M, Zara and Co ..
Shops in Germany have been closed since December 16. If you want to shop at H&M, Zara and Co. in lockdown, you have to be satisfied with the online shop or order parts for collection. There are currently no more options. Various companies are now planning completely new concepts so that customers can have a real shopping experience again soon.
Shopping by appointment: H&M, Zara & Bershka are rescheduling
While the federal and state governments will probably decide on Wednesday that the lockdown will be extended again until March 14th, the retail chains are brainstorming how they can save the stationary shops from bankruptcy. Everything revolves around the consideration of how the stores could reopen even with incidences over 50 without running the risk of rekindling the infection process. As Chip.de reports, H&M, Zara and Bershka are already testing the option to go shopping by appointment in Greece and Spain.
Could “Click Inside” be the new normal?
To do this, customers have to reserve a one-hour block of time via the app or online using the so-called "Click Inside" system. During their appointment, customers can then try on clothes undisturbed and without the crowds. So this concept would enable safe shopping. The option is currently only being tested in Greece and Spain. It is not clear whether the concept will also be implemented in Germany in the future and is of course also related to the political decisions. Of course, it must also be checked whether the model is economically viable and would even be accepted by customers.
MediaMarkt suggests separate opening times
In other areas of retail too, companies are working on ideas to save the business and meet customer needs without exposing people to a greater risk of infection. According to the German Press Agency, Bernhard Düttmann, head of Ceconomy (MediamarktSaturn), considers the following concept to be sensible: Different groups of people should have access to shops at different times in order not to get in each other's way and to avoid overcrowded city centers. According to this, working people could be allowed into the stores early in the morning and in the evening, for example. Seniors, on the other hand, should be given separate times for their purchases. "You could also stagger it according to days, where you have certain days, when the youngsters are allowed to go into the shops and not on other days," he continues.
The coming weeks will show whether these partial openings can really be implemented.