There's a lot that goes into the work of a fashion editor, but trend research is always a top priority. We're constantly tracking runways, retailers, and influencers to pinpoint and cover the latest trends before anyone else. After a few years of improving our skills, we've learned to tell the difference between fleeting and long-term trends. With that in mind, I decided to contact my stylish staff to find out what trends they are actually glad they haven't invested in lately, compared to the ones they are buying now.
This does not mean that the trends they have invested in are not relevant or stylish. It just means that the trend is not fitting in terms of their personal style and they are glad they did not succumb to the peer pressure of their popularity. So if you were curious about what fashion editors are investing and shopping in these days, you've come to the right place. Upfront, you will read up on the trends that Who What Wear editors are glad they haven't invested in, as well as a ton of purchases as they explain the ones they are still excited about.
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