Hello there 🙂
Working in fashion brings with it many moments where you can be inspired, whether you're watching a runway show, bringing a photo shoot to life, or seeing the industry come together to support key initiatives such as sustainability. Personally, one of the things that inspire me the most is discovering new talent. Whether I'm discovering a brand on Instagram or an upcoming label at Fashion Week on Instagram, I'm always excited when I find fresh designers who give new voices to the fashion world.
Young talents are often discovered early in the street style scene with a mixture of well-known editors, buyers and influencers who carry the brands they support. What emerging labels should we expect this season? In advance, I want to highlight nine emerging brands that will define street style this month. From affordable pieces to investment purchases, these are the cool fashion brands you know now.
Frankie Shop is already a favorite on the street style scene and I expect he will blow up this year. It has a great collection of bespoke separates that hit the biggest trends of the year. With prices mostly below $ 300, this is a brand to add to your must-buy list.
I recently got to know the LA-based jewelry brand Young Frankk and immediately fell in love with their beautiful (and affordable) pieces. Moda Operandi's fashion director, Lisa Aiken, has recently been photographed with her designs, a surefire sign that others will soon follow.
I discovered the Sydney-based brand Aje last year during Australian Fashion Week. The volume is good – a street style favorite – so you'll find cool puff sleeves and voluminous tops in this collection.
London-based A.W.A.K.E Mode has already been featured on the street style scene this season, including an outfit worn by Kat Whatings, editor-in-chief of Who What Wear. It is characterized by asymmetrical silhouettes and playful designs such as the padded Lucy bag.
More and more emerging brands are emerging from Copenhagen, and Remain Birger Christensen is the latest to watch out for. It has a nifty interpretation of matching and bespoke pieces that were already very popular in the street style scene this year.
Australian designer Michael Lo Sordo is a master of evening wear, but his latest collections are full of luxurious, bespoke pieces that were already spotted on the street at New York Fashion Week. I expect we'll see many more of his designs worn by the fashion set in the coming season.
Fashion loves going back to the 90s, and Christopher Esber does it in the best possible way. These waistbands seem to be designed for a street style look – highlight my words.
Amsterdam-based brand Gauge81 is brand new for this editor, but I can already see that its stunning pant suit sets and sheer tops are popular with fashion insiders.
Peter Do, a Celine alum who worked with Phoebe Philo, brings sophisticated pieces and sculptural constructions to his beautiful designs. The statement clothing is basically born to be photographed on the street.
Next, discover four foolproof blazer outfits.