Hello there 🙂
To be honest, I'm not the one who makes New Year's resolutions – I always find a way to drop out. But there is one goal for 2021 that I definitely want to maintain: more sustainable shopping. I want to be comfortable in my wardrobe and for me that means doing some homework with eco-friendly materials and how things are made. When HM announced that the recent collaboration with legendary denim brand Lee would focus on sustainability. I knew I had to check it out immediately.
The collaboration is an ode to the 90s – hello, dreamy, loose jeans with wide legs – with a trendy, contemporary touch à la H & M. And since COVID-19 has unfortunately put my days of frugality on hold, these are vintage -inspired pieces just what my wardrobe needed. The pieces are not only exactly the mood every fashion girl is looking for, they are also the most sustainable collection from H&M to this day. From the design process through production to the recycled cardboard boxes used for shipping, the brand is committed to its mission to make this line as environmentally conscious as possible. In fact, H&M even shares life cycle assessment data on the website to track the water, CO2 emissions and energy impact of all parts so customers can see the environmental effort put into the items they buy. One could definitely say that this is exactly what I've been looking for this year. Would you like to learn more about the five specific sustainable details that H&M is focusing on? and buy the over-sweet pieces? Keep scrolling.
H&M has innovated with a brand new approach to building its fibers. The collection includes the brand's first jeans made from 100% recycled cotton. The remaining parts of the collection are mainly made of recycled or impact-resistant materials such as hemp, with less use of fresh fibers.
I like the accents of lavender and white that pop up in the collection, but it's the wide range of blue denim washes that I'm most excited about. The indigo fabrics are made from water-saving dye with no harmful chemicals, so you can feel good about what you are wearing all day long.
Each piece looks so cool, like you've worn it 100 times (in a good way!), And it's completely on purpose. H&M follows EIM guidelines for low impact, which means that the worn look is achieved using ozone-friendly laser techniques.
The iconic Lee logo – which every girl rocked in the 90s – on every garment is digitally printed using water-based inks for less impact.
I'm really impressed here: all of the metal parts you see are sustainably made through a process that is sludge free and non-toxic. Recycled materials make up all kinds of clothing details, from the zippers to the woven labels to the threads made from recycled polyester. The bag is also made of organic cotton. Yes, I feel good about it.