There are many places where I look for inspiration for fashion – whether I am Celebrity outfits, the latest trends on the runways, or Pieces discovered on fashion insidersThere is no doubt that they shape what I wear. But it's the Who What Wear team of fashion editors I rely on more than anyone to ponder the coolest brands of the moment and the pieces worth adding to my closet.
Our Slack channels are full of convictions about the latest trends on our radar and cool brands we've just discovered. Here I dive into the designers we wear more than anyone else. According to our editors, these are the top 20 fashion brands, from investment pieces to emerging labels. So what are we actually wearing IRL? Scroll down to see our personal favorite designers and why we always recommend them, starting with my own.
I just love Tove's beautiful pieces, which is why you'll see me doing repetitions. They have a unique balance of sharp tailoring and soft, delicate details that make me want to wear them on every occasion.
My first big fashion purchase of all time was a nylon Prada shoulder bag, which I still carry today, so my love for the brand is deeply rooted. More recently, in my constant hunt for vintage finds, I ordered a pair of sleek Prada heels last year, which have become the shoes I wear more than any other pair. Needless to say, I consider Prada the ultimate cool brand that I just can't get enough of.
"I've been a Jacquemus Stan since day one. The color palettes and silhouettes speak to me in every way. I bought this sweater for sale at SSense and it's one of the best I own. I'm pretty sure I get it." I'll pile up a whole closet full of Jacquemus one day. "
“There are a handful of brands that I'm excitedly looking forward to, and Ganni is one of them. The brand has its finger on the pulse and you can bet that anything they create is just a matter of time to it's becoming a cult favorite. It's ironic because I don't love flowers about myself, but somehow Ganni's floral prints always work. "
"Slim separate and fresh suits are what the Copenhagen-based label does best, and each of its pieces is designed to stay in your closet for a long time. Case in point: I put her leather blazer in my closet a few months ago , and that's since become a staple I've built dozens of outfits around. "
"My number one denim brand has to be Agolde. Nobody makes cool and trendy jeans like her. Her relaxed mid-rise jeans from the 90s and tailored pinch waist jeans are two of my most worn pairs and I'm sure that I'll have both (and inevitably more of the brand) in my closet for years to come. "
"It's hard to limit myself when shopping at Lisa Says Gah, whether it's her own collections or a selection of brands they carry. (I have my favorites from House of Sunny and Gimaguas on their website Everything has such bold and colorful elements that I look forward to dressing in what is very needed these days! "
"When it comes to the things I wear the most, most of them are reformatory. Whether it's jeans, t-shirts or sweatshirts, they're just so comfortable that I keep going back to them. I also love their prints because they are." are fashionable, yet subtle enough to be worn in different ways. "
“I'm always interested in getting into some Ganni. This brand makes me so happy and I find that some of the pieces I bought years ago are still relevant, so I always feel like that Shopping from Ganni is worth the investment. "
"If I could swing it, I would love to wear totême every day. Everything they do is so chic and timeless. Especially if you want to invest in a nice coat, I highly recommend saving up for a totême."
Dôen's beautiful pieces have been a favorite of mine from her first collection. It's one of the few brands that I'm online for as soon as a new collection is released, as I sure want multiple items and the pieces sell out immediately.
"For upscale, high-quality basics I always reach for The Range. Your pieces are flattering, comfortable and timeless. They go beyond trends, but I always feel fashionable in them."
"If there's one denim brand I'm dedicated to, it's Citizens of Humanity. Their jeans are the most flattering silhouettes and the quality is amazing. I also love their vintage washes. I've owned my three pairs for countless years, and them me still hold strong. "
"Whenever I'm on the lookout for a 'treat,' I've got something new from Staud. The brand is by no means new to the game (it was loved by the editors), but what I love about Staud is its adorable, fashionable appearance Version of staple food. From feather duster cardigans to turtleneck dresses to cut-out white maxi dresses, some of my all time favorite pieces that I wear over and over come from Staud. "
"When the ice thaws and the warm weather sets in, my Cult Gaia bag collection is my favorite pastime from hibernation. Every birthday I make it a tradition to invest in a new summer-friendly bag. By the way, it comes from Cult Gaia (last year was it's her pearl coupling). Every piece is like wearable art to wear, and I'm very interested in this life. "
"I love to wear Maje – especially the brand's sweaters and jackets. I pull them over a T-shirt and jeans and I see without much effort. The brand always tweets very well, which is undoubtedly inspired by Maje's French roots. ""
"I'm also a big fan of LA designer Christy Dawn. Her clothes are so comfortable that I wouldn't hesitate to wear them to sleep. I love that she makes sustainability a priority and uses raw materials."
"I've lived in the trendy, cozy pieces from Nike for the last year. I recently picked up on this heavenly faux fur coat. Comfortable and pretty chic."
"When looking to make an investment purchase, Gucci is one of the brands I always turn to first. You can't go wrong with the beautiful bags."
Next up, shop for 25 cool fashion finds that I'm obsessed with right now.
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